How it works

From label to score, step by step.

LittleLabel uses automated label reading to find out what is in a product, then fixed scoring rules to weigh it for your child. Here is what happens, and where it can go wrong.

Onboarding: when was Mia born?
Step 1

A profile for each child.

You add a first name, birthdate, and optionally sex, feeding stage, allergies, conditions and a few questions about sleep, diapering and family allergy history. Age is worked out from the birthdate and moves with your child.

You can add more than one child and switch between them on any result.

Home: scan a product or paste a link
Step 2

Scan the label, or paste a link.

Take a photo of the product, or of the ingredient panel when asked. You can also paste a link from a store's product page. An AI model reads the product name, ingredients, materials and claims from the image or page.

Reading is automated. It can misread small print, miss ingredients or match the wrong product. Each result has a "Not right?" option.

Result: score, verdict and why
Step 3

Fixed rules work out the score.

The ingredients and materials go through a set of scoring rules that take your child's age, allergies, conditions and your chosen strictness into account. The result is a 0–100 score, a verdict word and a "Why" list showing each rule, its public source and the points it moved.

  • 90–100Excellent
  • 75–89Great choice
  • 60–74Decent, with caveats
  • 50–59Use caution
  • 35–49Not recommended
  • 0–34Avoid
Shelf of saved products
Step 4

Recalls, alternatives and your shelf.

Products are checked against U.S. FDA and CPSC recall notices in our database. If something scores low, you can see similar products that score higher for your child. Save what you use to your shelf, and find any scan again in History.

Our recall data can be delayed or incomplete. For anything urgent, check CPSC.gov, FDA.gov or recalls.gov.

The limits, plainly

  • A score describes how a product's label fits the profile you entered. It does not say a product is safe or unsafe.
  • Allergen detection depends on the label being read correctly and listing everything. It is not guaranteed.
  • LittleLabel is not reviewed by doctors and is not medical advice. Your pediatrician knows your child.

Read the label with a second pair of eyes.

LittleLabel for iPhone. Start with a 7-day free trial on the yearly or monthly plan.

Download on the App Store